Privacy & Policy

Effective Date: October 29, 2026

White Rose Linen respects your privacy and is committed to protecting the personal information you provide when visiting our website, placing an order, contacting us, or subscribing to our communications.

Information We Collect

We may collect information you voluntarily provide, including your name, email address, telephone number, billing and shipping address, order information, and information submitted through forms on our website.

We may also collect certain technical information automatically when you use our website, such as browser type, device information, IP address, cookies, and website usage information.

How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Provide customer service
• Communicate with you about your purchases
• Send email or SMS marketing when you have specifically opted in
• Provide product launches, restock notifications, promotions, educational content, and special offers
• Improve our website, products, and customer experience
• Detect or prevent fraud and maintain website security
• Meet legal, tax, accounting, or regulatory requirements

SMS/Text Messaging Privacy

If you choose to opt in to White Rose Linen SMS marketing, we may collect your mobile phone number and information relating to your SMS subscription.

By opting in, you consent to receive recurring marketing and promotional text messages from White Rose Linen. Message frequency may vary. Message and data rates may apply.

You may unsubscribe from SMS messages at any time by replying STOP. You may reply HELP for assistance.

Consent to receive SMS marketing is not a condition of purchase.

Mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes. SMS opt-in information and consent will not be sold, rented, or shared with third parties for their own marketing purposes.

Information may be shared with service providers only as necessary to provide our messaging services and operate our business.

Email Marketing

If you subscribe to our email list, we may send you news, educational content, product information, promotions, and special offers. You may unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Orders and Payments

When you make a purchase, information necessary to process your transaction may be handled by our website platform, payment processors, shipping providers, and other service providers required to complete your order.

White Rose Linen does not intentionally store complete payment card information when payments are processed through third-party payment providers.

Service Providers

We may use trusted third-party service providers to operate our website and business, including website hosting, payment processing, email and SMS communications, analytics, shipping, and other business services.

These providers may receive information only to the extent reasonably necessary to provide their services.

Cookies and Website Analytics

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site, improve performance, and support marketing and analytics.

You can control or disable cookies through your browser settings where available.

Sharing of Personal Information

White Rose Linen does not sell your personal information.

We may disclose personal information when reasonably necessary to operate our business, fulfill an order, provide services you request, comply with applicable laws, protect our legal rights, or prevent fraud or misuse.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable legal, tax, accounting, or regulatory requirements.

Your Choices

You may contact us to request access to, correction of, or deletion of certain personal information, subject to applicable legal requirements and legitimate business record-keeping obligations.

You may unsubscribe from marketing communications at any time.

Children's Privacy

Our website and marketing communications are not intended to knowingly collect personal information from children where parental or guardian consent would be required by applicable law.

Changes to This Privacy Policy

White Rose Linen may update this Privacy Policy from time to time. The most current version will be posted on this page with an updated effective date when appropriate.

If you have questions about this Privacy Policy or how White Rose Linen handles personal information, please contact us through whiteroselinen.com.